Scrub Daddy boasts the most revenue of any business to appear on Shark Tank since the show first aired in 2009. He won’t divulge its margins or profits but says it has no debt and is very much in the black, with a staff of 55. Total retail sales hit $50 million in 2015, he says, which translated to annual revenue of more than $20 million for the company. It’s also a regular on QVC, pitched by Krause himself, who says he can sell 200,000 sets of 10 sponges in a single 24-hour period. Since first appearing on Shark Tank three-and-a-half years ago, the $3.99 Scrub Daddy sponge, made of a polymer produced in a German factory and then cut and packaged in Krause’s Folcroft, PA plant, has made its way into hundreds of stores, including Wal-Mart, Home Depot, Bed Bath & Beyond and CVS. It turns out O’Leary had reason to be bitter. “You are dead to me and the sponge is dead,” he said, tossing the yellow plastic disc as Krause exited the studio. Then QVC personality Lori Greiner jumped in: “You’ve heard me say before, I can tell instantly if it’s a hero or a zero, and I think what you’ve got here is a hero.” O’Leary tried again with a royalty offer, but Greiner won the bidding with an offer of $200,000 for 20% of the company. Scrub Daddy’s inventor, Aaron Krause, turned O’Leary down. “What about this deal?” offered financier Kevin O’Leary.
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